For ACA, 2021 brings with it a new Wildly Important Goal (WIG). A WIG is a strategic company-wide goal that drives our focus, direction, and progress as a company. Having a consistent WIG across the company allows each team member to focus their efforts and see how the work they do impacts the company’s goals. Over the past two years, ACA has worked toward a WIG to increase their Return on Assets (ROA) to 5.5% by the end of 2020. Through each of their team members working together, this goal was greatly surpassed, and the leadership team decided to take their company goal to a new level.

For the next two years, ACA will shift its focus to a new WIG: Grow the number of emerging credit consumers they empower and serve from 300,000 to 500,000 by the end of 2022 (390,000 by the end of 2021) while maintaining a finance ROA above 5.0%.

ACA has been on a four-year journey to improve their ROA to an industry leading level. Seen as the strongest indicator of an organization’s financial health, ROA is an excellent way to keep the business on track for sustainable long-term success. The new WIG statement specifically requires the company to maintain focus in this area to support continued momentum while also positioning ACA to grow sustainably by increasing their customer base.

At ACA, the vision statement is to “empower the emerging credit consumer to purchase reliable and affordable transportation.” ACA’s new WIG directly ties into their mission and allows them to realize it by expanding the number of customers they can empower so they can make a greater impact in the communities they serve.