Guiding Principles

The Johnson Group companies share a deep commitment to our six Guiding Principles, which shape all business decisions and strategies. Our principles are our foundation and remain integral to our continued success.


Conduct all business in an honest, forthright, and ethical manner.


Honor commitments and develop enduring relationships grounded in mutual trust, respect, service, and reliability. This applies to customers, teammates, investors, financial partners, vendors, and our communities.


Recognize what we do not know, actively seek knowledge and guidance in our decision-making, and acknowledge, learn, and grow from our mistakes.

Principled Entrepreneurship

Create long-term value by anticipating opportunities for profitable growth, satisfying the evolving needs of the customer, and embracing change while striving for continuous improvement. Exercise sound judgment and take calculated risks to deliver superior results.


Be decisive and passionately pursue opportunities with a sense of urgency while continuously adapting and refining strategies.


Reach our full potential by developing our talents, earning meaningful responsibility, and overcoming challenges as a team, and find purpose in the positive impact we have on our business, family, and community.